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宝地·朴乐里位于上海市天津路。是一栋解放前前建成的老钱庄：鸿康钱庄，钱庄即为解放前的银行。解放后改为社区活动中心。现改造为长租式酒店公寓。
我们将老钱庄、老上海的历史记忆转为图像语言，设计了整体的品牌标识、环境图形和整体导视系统。我们将以前钱庄的金库门锁造型，转化为门牌。老报纸、老地图、老地名改为大厅、电梯厅、公共卫生间等各类环境装饰的壁纸。将当年的银票票据图形、字样转化为楼道的导视体系。钱庄当年的slogn“百行推尊、取昭诚信”被我们制作成装饰用的霓虹灯。
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团队成员：
设计总监：张烁
设计师：鲁丹阳、张宏强
内容：logo设计、导视设计、环境图形
规模：5000平方米
地点：上海
周期：2017.4 - 2018.12
项目总控、室内设计：Supercloud Studio 蘑菇云设计工作室
照明设计：Lumia Lighting Design 优米照明设计
摄影：章勇
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BAOLAND·POLAR HOTEL is located on Tianjin street, Shanghai. It’s a native bank that’s founded before the liberation in 1949: Hongkang Native Bank, in which the native bank means the bank before the liberation. After the liberation it was changed into a community activity center. Now it was changed into a long rent hotel apartment.
We transformed the history memories of old native banks and the old Shanghai into a graphic language, designed the overall brand symbol, environment graphics and overall guide system. We transformed the vault lock looking of the old banks into a house plate. The old newspapers, old maps and old place names into the wall paper for decorating all kinds of environment such as lobby, elevator room, and public bathroom. The graphics and word typeface of the old check receipt into the guide system of the corridor. The slogan of the old bank “Respect all businesses. Deal with only the honest” into a neon light decoration.
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Team members:
Design Director: Zhang Shuo
Designers: Lu Danyang, Zhang Hongqiang
Design Director: Zhang Shuo
Designers: Lu Danyang, Zhang Hongqiang
Content: logo design, guide design, environment graphics
Scale: 5000 square metres
Venue: Shanghai
Cycle: 2017.4-2018.12
Project control, interior design: Supercloud Studio.
Lighting design: Lumia Lighting Design.
Photography: Zhang Yong
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